Who should attend this Writing for the Web training course?
This course is designed fĂr
anyone who needs to produce copy or content to be delivered over the web.
How long is this
Writing for the Web training course?
1 Day
What are the benefits of attending this
course?
This course looks at how people actually use the web and how you need to prepare your
copy and content for the purpose. The course is editorial rather than technical and will cover the
principles and techniques of usability, how you can exploit journalism techniques for web copy as
well as the relationship between design and content and the way users consume your pages.
Content Outline
Understanding users
- The difference between
online and offline consumption of text
- Who uses your website?
- How your
audience uses content
Content production process
- Different
types of content
- Keeping it all up to date
- Considerations for content
management systems
Principals of web writing
- Techniques to
produce targeted, relevant copy
- Scan-ability and navigation
- Inverted
pyramids
- Click depth and page structure
- A little journalistic flare
– the direct approach
Re-purposing content for the web
- Chunking down – breaking into small focused chunks
- Sentence and paragraph
structure
- Self-contained copy units
- Navigational and link text
- Brevity
- Skimming support
Working with a style guide
- Brand identity and corporate essence
- Tone of voice
- Developing
consistency
- Nail down terminology
- Visual style and using style
sheets
- Link targets and highlighted words
- Proof reading
The art of webifying
Practical exercises designed to improve your ability to write
clear, concise, user-friendly, brandfocused copy
Questions and answers
